01
Custom software development
Building an application around a process that off-the-shelf software cannot represent without distorting it — internal operations platforms, domain-specific tools and systems that encode rules unique to an organisation.
Suitable use cases
- A workflow currently held together by spreadsheets and email threads
- A packaged product that requires so much customisation it has become a liability
- A process where correctness rules are specific and must be enforced by the system
- A product idea that must be validated with a limited but genuinely working version
Typical delivery stages
- 01Discovery: process mapping, constraints, acceptance criteria
- 02Architecture: data model, component boundaries, integration points
- 03Increment delivery: implementation with review and automated tests
- 04Verification: functional, integration and performance checks
- 05Release and handover: deployment pipeline, runbooks, documentation
Business value
The software matches the way work is actually done, so fewer manual workarounds are needed and rules are applied consistently rather than remembered by individuals.



